Every time we see a product that is talked everywhere we feel amazed.
When we start using that we feel disappointed, always.
Today I'm going to explaing to you why it happen, and how to contrast it.
When people start to create their own product the last thing they think about is how to market it.
They only think about what to create it and how to make it good.
They will spend money, time and energy.
After they will realize that their product is bad, or less good than the others they released.
At this time they can't adjust the product, because all the part of it doesn't work well (or isn't good enough) at the same time a product that isn't good enough doesn't sell well.
So what they are gonna do? They will simply "create false enthusiasm" by investing all the money remaining in marketing.
Maybe paying influencers, tv spot, newspaper to define the product as "incredibly revolutionary", as if it really were.
So potential customers will be emotionally influenced and they will buy it as soon as it is released.
The customer after using the product for a bit he realized isn't good as they told to him.
So he will use it for few times and will drop it.
For the company that's is good for a short of time because it will get a lot of revenue in a short period, but not in the long term.
When poeple start creating a good product (and they will know it).
They usually decide to invest 80% of their resources into developing (to make it more good) and 20% on marketing (Pareto principle).
So they aren't creating hype, usually when this type of product is release nobody are going to talk about.
By time thanks to the quality, people will get little by little get attract by it.
For the company that's mean that they will get only few sales in the short times but it will be a product that it can last for a lot of time.
In conclusion what I told you is not always true, there are obviously some exceptions.
For examples big company when they release a new product although is a good quality product it will still get in hype because the prestige of the company spike for it self.
This concept is not only for companies but also for musician, artists, influncers, actors and more.
Basically this concept works for every person that have something to sell.